Gucci Flagship Store IFC
Shanghai, China, 2018
Application: Luxtury Retail
Product: GRAZE
Model: TRIMLESS GRAZE
Situated within Shanghai’s IFC Mall, the Gucci Flagship Store features a multi-story composition of glass and marble volumes requiring a lighting solution that is both visually precise and architecturally discreet. LUCITAG provided the TRIMLESS GRAZE RGBW system to define the facade’s nighttime identity through seamless linear illumination.
Recessed directly into the architectural surfaces, the trimless system preserves the clarity of the facade while allowing the light itself to articulate the building’s vertical geometry. Precision optics deliver uniform grazing across the marble panels, enhancing material texture and depth without visible glare or spill.
Utilizing RGBW technology, the facade transitions dynamically between refined warm white tones and custom brand-driven color scenes, creating a bold yet controlled visual presence within Shanghai’s luxury retail landscape.
Recessed directly into the architectural surfaces, the trimless system preserves the clarity of the facade while allowing the light itself to articulate the building’s vertical geometry. Precision optics deliver uniform grazing across the marble panels, enhancing material texture and depth without visible glare or spill.
Utilizing RGBW technology, the facade transitions dynamically between refined warm white tones and custom brand-driven color scenes, creating a bold yet controlled visual presence within Shanghai’s luxury retail landscape.
