Chanel Store China World Mall
Beijing, China, 2025
Application: Luxtury Retail
Product: GRAZE, LANDSCAPE, STRIP
Model: MP LINEAR DC, FLEX MILKY SLIM TOP BENDED, LAND SPOT 65
At the heart of Beijing's China World Mall, the CHANEL boutique embodies the refined elegance of one of the world's most iconic luxury houses. Defined by precision, restraint and meticulous detail, the space presents fashion, leather goods, jewellery and accessories with the distinction they deserve.
Beyond a retail setting, the boutique expresses CHANEL's enduring commitment to craftsmanship, material excellence and timeless style. Every display is carefully composed to draw attention to the collections, creating an intimate environment where the quality and character of each piece take centre stage.
Light becomes an integral part of this composition. At the display showcases, LUCITAG MP LINEAR DC incorporates a customized Ultra high CRI Tunable white solution, bringing high quality light to highlight the premium Chanel products. Adjustable colour temperature offers greater flexibility in creating the desired visual atmosphere.
Beyond illumination, this tailored solution helps reveal the subtle nuances of colour, the richness of materials and the precision of each finish. By enhancing product fidelity and visual clarity, light adds value to the luxury retail experience, allowing each piece to be appreciated closer to its intended appearance while maintaining a consistent, refined presentation.
With the light source discreetly integrated into the showcases, the technology remains unobtrusive and the products take centre stage. The result is a carefully balanced environment where precision lighting elevates craftsmanship, reinforces perceived quality and reflects CHANEL's enduring design language: restrained, sophisticated and timeless.
Beyond a retail setting, the boutique expresses CHANEL's enduring commitment to craftsmanship, material excellence and timeless style. Every display is carefully composed to draw attention to the collections, creating an intimate environment where the quality and character of each piece take centre stage.
Light becomes an integral part of this composition. At the display showcases, LUCITAG MP LINEAR DC incorporates a customized Ultra high CRI Tunable white solution, bringing high quality light to highlight the premium Chanel products. Adjustable colour temperature offers greater flexibility in creating the desired visual atmosphere.
Beyond illumination, this tailored solution helps reveal the subtle nuances of colour, the richness of materials and the precision of each finish. By enhancing product fidelity and visual clarity, light adds value to the luxury retail experience, allowing each piece to be appreciated closer to its intended appearance while maintaining a consistent, refined presentation.
With the light source discreetly integrated into the showcases, the technology remains unobtrusive and the products take centre stage. The result is a carefully balanced environment where precision lighting elevates craftsmanship, reinforces perceived quality and reflects CHANEL's enduring design language: restrained, sophisticated and timeless.
