Gucci Flagship Store Daci
Chengdu, China, 2018
Application: Luxtury Retail
Product: GRAZE
Model: SMART COVE OUTDOOR PLUS
Located within the historic Sino-Ocean Taikoo Li district near the ancient Daci Temple, the Gucci Chengdu Flagship bridges Sichuan’s traditional architectural language with a contemporary luxury retail environment. LUCITAG delivered the external lighting system that defines the building’s nighttime presence while maintaining sensitivity to its cultural surroundings.
Architectural Facade: GRAZE SMART COVE OUTDOOR PLUS
To articulate the store’s facade at night, the GRAZE SMART COVE OUTDOOR PLUS was deployed across the building’s exterior surfaces.
Architectural Facade: GRAZE SMART COVE OUTDOOR PLUS
To articulate the store’s facade at night, the GRAZE SMART COVE OUTDOOR PLUS was deployed across the building’s exterior surfaces.
Precision Grazing
A controlled, high-output narrow beam highlights the vertical marble rhythm and layered masonry of the facade, enhancing depth and material texture while maintaining visual restraint within the Taikoo Li streetscape.
Seamless Integration
The low-profile design ensures the fixtures remain visually discreet during the day, preserving the clarity of the Sichuan-inspired architectural composition.
Weatherproof Performance
Engineered for Chengdu’s humid climate, the IP-rated system ensures long-term stability in output and color consistency across seasons.
A Unified Luxury Identity
The interplay between vertical illumination and transparent retail volumes creates a refined architectural presence—balancing heritage context with contemporary retail expression in a single cohesive gesture.
A controlled, high-output narrow beam highlights the vertical marble rhythm and layered masonry of the facade, enhancing depth and material texture while maintaining visual restraint within the Taikoo Li streetscape.
Seamless Integration
The low-profile design ensures the fixtures remain visually discreet during the day, preserving the clarity of the Sichuan-inspired architectural composition.
Weatherproof Performance
Engineered for Chengdu’s humid climate, the IP-rated system ensures long-term stability in output and color consistency across seasons.
A Unified Luxury Identity
The interplay between vertical illumination and transparent retail volumes creates a refined architectural presence—balancing heritage context with contemporary retail expression in a single cohesive gesture.
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