Gucci Shenzhen MixC
Shenzhen, China, 2019
Application: Luxtury Retail
Product: GRAZE
Model: TRIMLESS GRAZE
Located within Shenzhen’s MixC retail district, the Gucci Flagship Store features a layered facade composition requiring a lighting solution that is both visually discreet and technically precise. LUCITAG developed a customized version of the Graze Trimless Graze RGBW system to integrate seamlessly within the project’s vertical architectural joints.
Engineered specifically for the facade’s paneled geometry, the recessed luminaires create continuous lines of illumination that appear fully embedded within the architectural fabric. Precision grazing enhances the rhythm and depth of the exterior surfaces while maintaining visual comfort at street level.
Integrated DMX control enables dynamic transitions between refined warm white illumination and brand-driven RGBW scenes, allowing the facade to adapt fluidly across daily operation and special event modes. Through bespoke integration and controlled architectural illumination, LUCITAG reinforces the Gucci Shenzhen MixC flagship’s refined nighttime identity within one of China’s leading luxury retail environments.
Engineered specifically for the facade’s paneled geometry, the recessed luminaires create continuous lines of illumination that appear fully embedded within the architectural fabric. Precision grazing enhances the rhythm and depth of the exterior surfaces while maintaining visual comfort at street level.
Integrated DMX control enables dynamic transitions between refined warm white illumination and brand-driven RGBW scenes, allowing the facade to adapt fluidly across daily operation and special event modes. Through bespoke integration and controlled architectural illumination, LUCITAG reinforces the Gucci Shenzhen MixC flagship’s refined nighttime identity within one of China’s leading luxury retail environments.
